About Us

To bring practical, outcome-driven AI into every critical function of a business — without the complexity.

XStar Edge Advisory was built around a simple idea:
Intelligence should make business better — clearer to run, easier to scale, and more human to interact with.

Across industries, teams were spending time on tasks AI could handle. Leaders were making decisions with fragmented information. Businesses were juggling multiple tools that didn’t speak to each other.
We decided to fix that.

Today, we build AI-driven systems that help organisations understand customers better, coach teams in real time, recruit smarter, monitor health remotely, and personalise learning at scale.

MayOpensea
Artsy Avatars Minting

In Spring 2021 our first edition Artsy Avatars was minted on Opensea

SeptemberCommunity
Avatars Shop

The Avatars Shop will give our community the opportunity to grab merch and coffeeware

JulyArt
Avatars Studio Opening

To keep the good energy, we created a Avatars Studio for our friends to meditate and get stretchy together

MayOpensea
Artsy Avatars Minting

In Spring 2021 our first edition Artsy Avatars was minted on Opensea

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Mr. Ajay Khajuria

Mr. Ajay Khajuria

Ajay Khajuria is a marketing leader, academic, and advisor with more than 25 years of experience across the Telecom and FMCG sectors. His career includes roles with the Aditya Birla Group, Coca-Cola, Aircel, and nearly two decades at Bharti Airtel, where he led marketing and customer service for Jammu & Kashmir and Ladakh, driving brand growth, customer engagement, and digital adoption in a complex market. As a Professor of Practice at MIET, Jammu, Ajay has delivered over 100 masterclasses to management students and continues to mentor aspiring professionals, entrepreneurs, and early-stage founders. He also serves as an External Advisor to KPMG, contributing to sales, marketing, and AI-driven transformation initiatives. In the social-impact space, he is an Advisory Board member at Impact Guru Foundation, supporting national programs in healthcare and community development. With an MBA and executive certifications from IIMs and CCL Singapore, Ajay works at the intersection of strategy, digital innovation, and education.
Mr. Nishant

Mr. Nishant

Nishant is a seasoned finance professional with more than 25 years of experience across consulting, telecom, manufacturing, and high-growth start-ups. His work spans India, Africa, Indonesia, and West Asia, where he has led strategic planning, governance, risk and compliance, and large-scale process transformation. Over the years, he has built a reputation for creating efficient, technology-enabled financial ecosystems that strengthen decision-making and improve business performance. He has held leadership roles including CFO at BattRE Electric Mobility, Head of FP&A at Smartfren Indonesia, and senior finance positions at Bharti Airtel and Idea. His expertise covers IFRS-compliant reporting, regulatory governance, P&L efficiency, automation of financial processes, and establishing GCC-based operating models. Nishant combines deep analytical skills with a practical, business-first approach, enabling organisations to scale with clarity and financial discipline. His work reflects a consistent ability to align finance with strategy, streamline operations, and drive digital transformation in complex environments.
Mr. Deepak Bagga

Mr. Deepak Bagga

Deepak is a telecom strategy and operations expert with extensive experience across global markets. He takes on contract and project-based assignments, helping operators strengthen their networks, modernise processes, and drive operational excellence. His professional journey includes working with Bain in Southeast Asia and holding impactful roles with Ericsson, Airtel, and Huawei across the Middle East, Europe, and India. Deepak’s expertise spans sustainable telecom operations, digital and agile transformation, predictive maintenance, workforce digitisation, and zero-touch operational models. He has worked on initiatives involving energy-efficient networks, carbon-footprint reduction, WFM deployment, auto-healing concepts, and customer-experience optimisation. He has also contributed to TowerCo digitisation programs, including GIS-based asset management, digital twins, AI-driven energy optimisation, tenancy improvement, and real-time infra monitoring. Beyond operations, he advises MNOs on managed services, RFP design, and GCC setup, often bridging strategy, technology, and on-ground execution.